Publications Under The Belt

Professor George Amoako's academic publications explore the intersection of corporate social responsibility (CSR), sustainability, and business performance in emerging markets, focusing on Ghana and sub-Saharan Africa. Featured in renowned 3-star, A-rank, and B-rank journals such as International Management Journal and Marketing Intelligence and Planning, his research examines CSR's impact on brand performance, customer loyalty, and business success, particularly in industries such as hospitality, banking, and retail. Amoako also investigates environmental sustainability, green marketing, digital innovations, and customer engagement, alongside broader societal issues like tourism's role in sustainable development and the financialisation of energy for net-zero emissions.